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Management

Executive, Position Experience
David Ahmet
Founder, Managing Director and Chief Executive Officer

David is the Co-founder, CEO and Managing Director of MotorCycle Holdings.

Dave has successfully led the Company’s acquisitions since 1989 growing the group from 1 location to 24 locations operating 34 franchises.

David has 27 years’ experience in motorcycle dealerships and is responsible for leading the management team and direction of the business as well as maintaining strong relationships with the manufacturers.

David has been instrumental in developing extended warranty programs and bringing finance into the motorcycle industry.

Chris Chenoweth


General Manager and Group Bike Sales

Chris joined MotorCycle Holdings in 2008 and successfully ran several of the Group’s dealerships before taking over responsibility for MotorCycle Holdings’ motorcycle sales and dealership performance.

Responsible for dealership network performance and OEM relationships.

Prior to joining MotorCycle Holdings, Chris operated dealerships in South Australia and the UK.

Bob Donovan
Chief Financial Officer

Bob joined the Company in 2002.

Bob has successfully led the financial integration of the Company through eight acquisitions since 2003.

He is responsible for all financial and administrative aspects of the business including accounting, payroll and information technology.

Bob was formerly Financial Controller for SE QLD motor vehicle dealership group, Leo Muller Group for 15 years.

Mike Cooksley
Group Finance and Insurance

Has the Business’ Finance, Insurance and Extended Warranty function since 2005.

Joined MotorCycle Holdings in 2003 after several years working in the Finance function in the automotive industry.

Recruits, trains, and manages the Group’s Business Managers and manages key Finance and Insurance Company relationships.

Russell Lemon
Group Service

Responsible for Group service and Advanced MotorCycle Spray-painting and Decals.

Joined MotorCycle Holdings in 2003 as a motorcycle apprentice and worked in several roles including motorcycle sales and as a service manager.

Previously spent 9 years as service manager for multiple group workshops where his appointment was focused on driving operational improvements below benchmark over short term assignments.

Shane Musgrove


Group Parts and Accessories

Joined MotorCycle Holdings in 2009. Previously worked for two leading motorcycle accessory distributors in senior sales roles.

Oversees Group’s accessories and parts departments including training and driving performance across the function.

Leads procurement and inventory management across the function.