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Key Management Personnel

Executive, Position Experience
David Ahmet
Founder, Managing Director and Chief Executive Officer

David is the Founder, Managing Director and Chief Executive Officer of MotorCycle Holdings. David has successfully led the expansion of MotorCycle Holdings since 1989 from one location to 30 locations operating 47 franchises.

David has over 30 years' experience in motorcycle dealerships and is responsible for leading the management team and direction of the business, as well as maintaining relationships with the Company's suppliers and manufacturers.

David also sits on the Board of MotorCycle Finance Pty Ltd, as the representative of the Company.

Bob Donovan
Chief Financial Officer

Bob joined the Company in 2002.

Bob has successfully led the financial integration of the Company through multiple acquisitions since 2003.

He is responsible for all financial and administrative aspects of the business including accounting, payroll and information technology.

Bob was formerly Financial Controller for SE QLD motor vehicle dealership group, Leo Muller Group for 15 years.

Chay Alcock
General Manager - Retail

Chay joined MotorCycle Holdings in 2009 as a Sales Person at our Moorooka dealership. He soon progressed his career to become Dealer Principal at two of our most successful dealerships, before stepping into the role of Group Bike Sales Manager in 2016.

In this role he is responsible for New & Used Motorcycle sales, oversees stock holdings, looks after manufacturer relationships, plus managers the Dealer Principals and sales teams across the group.

Geoff Wood
General Manger - Cassons

Geoff started with Cassons in 2018 as General Manger.

Coming from a Motorcycle Dealership and Retail Management background, Geoff brings 20 years' experience in sales, personnel, operations, marketing, and event management.

Geoff's enthusiasm for all things two-wheeled sees his networks span across the motorcycle industry and sport Australia-wide.

He is responsible for the sales team, servicing both motorcycle and bicycle dealerships. Also the supplier relationships with major international brands and the development of home brands.