Overview

Since 1989, MotorCycle Holdings has grown its dealership network both organically, by acquisitions and by being granted additional franchises in existing dealerships, and now operates from the largest number of locations in Australia.

About us

MotorCycle Holdings Limited is the leading motorcycle dealership and accessories group in Australia.

Our core business consists of the ownership and operation of motorcycle dealerships, engaging in the sale of new motorcycles, used motorcycles, accessories and parts, finance, insurance and mechanical protection plans and servicing.

We also import and distribute a range of motorcycles, off-road vehicles, parts, and accessories to retail customers throughout Australia and our own dealer network.

Mojo Group Acquisition

The acquisition of the Mojo Group, one of Australia’s largest importers and wholesalers of motorcycles, genuine spare parts, and accessories, was completed in October 2022.

Mojo Group is a motorcycle, scooter, all terrain vehicle (ATV), electric motorcycle, and genuine spare parts and accessories importer and distributor operating in Australia and New Zealand, with a 150-strong dealer network. It is headquartered in Altona North in Melbourne, Victoria in a 5,000m2 distribution centre, backed up by a 2,000m2 facility in Yatala, Queensland.

The acquisition provided significant growth by introducing the importation and distribution of motorcycles, ATVs, and scooters (including electric models) into our existing product offering, increasing warehouse capacity, and expanding our distribution network.

MH-Map

Since 1989, MotorCycle Holdings has grown its dealership network both organically, by acquisitions and by being granted additional franchises in existing dealerships, and now operates from the largest number of locations in Australia.

The motorcycle dealership industry in Australia is highly fragmented generally consisting of a large number of individual private dealership operators. We estimate that there are almost 700 dealerships across Australia, with only 3 operators (excluding MotorCycle Holdings) owning more than 4 locations. The fragmented nature of the market provides an opportunity for continued growth through acquisition.

MotorCycle Holdings holds franchises with all major motorcycle manufacturers in Australia.

The Group has 45 outlets, 40 retail and 5 wholesale, operating from retail locations in Queensland, New South Wales, Victoria, the Australian Capital Territory, and also New Zealand. At 30 June 2023 we held an estimated 14% market share of new motorcycle sales nationally (by number of motorcycles sold).

David Ahmet, our Founder, Managing Director, and Chief Executive Officer has successfully led the expansion of the Group over many years.

David joined Moorooka Yamaha in 1988 and took a part ownership in 1989 which he owned with John Oliver.

Since 1989, we have grown our dealership network both organically, by acquisitions and by being granted additional franchises in existing dealerships, and now operate from the largest number of locations in Australia.

In 2011, the Archer Growth Fund became MotorCycle Holdings’ largest shareholder following the purchase of the Oliver family’s shareholding.

The company listed on the Australian Securities Exchange in 2016, becoming one of the most successful IPOs of that year.

MotorCycle Holdings’ business model gives it competitive advantage through:

  • diversified revenue streams from a variety of business segments including new and used motorcycle sales, parts and accessories parts, finance, insurance and mechanical protection plans and servicing
  • sufficient capital to enable us to pursue acquisitions in a fragmented market and invest in inventory
  • our investment in people, training, and management systems, providing a scalable base, which, combined with our sales-based culture, drives operational and dealership performance.

MotorCycle Holdings’ business strategy is to continue to grow our core business both organically and through acquisitions.

The Group also plans to grow by introducing new products, acquiring other companies involved in the motorcycle, powersports and agriculture industries and selling products internationally.

In addition, we plan to continue to use our centralised management processes to drive operational improvements in the businesses we acquire in order to deliver improved financial performance

At MotorCycle Holdings, we are committed to making a positive impact on the environment and the communities in which we operate.

We are engaging external consultants to undertake a strategic assessment to identify relevant material ESG topics, and to determine how we can best make a positive impact.

Our values are the guiding principles that define the type of organisation we aspire to be and link our purpose to our strategic goals by expressing the behaviours we expect from our directors, senior executives, and employees. Our values are:

  • Customer Service Excellence: Our customers are the lifeblood of our business, and we work hard to satisfy their needs and exceed expectations. We strive to make their motorcycling dreams come true.
  • Respect: Our company is successful because we respect people with different strengths, ideas, interests, and backgrounds. We cooperate and openly share knowledge and information with colleagues, customers, and suppliers.
  • Teamwork: Effective teamwork demands strong relationships, respect, communication, and trust. We support each other to achieve customer, personal, and company goals.
  • Passion: We inspire others with our passion for motorcycles and our drive to be the best in the business. Sharing our industry knowledge and motorcycling experiences with customers and colleagues is who we are, it’s our lifestyle.
  • Integrity: We are open, honest, ethical, and fair, and deliver on our promises. Acting with integrity is vital to building and maintaining trust and good relationships.

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